Vox Pop is a latin phrase that means the voice of the people that is a term often used in abradcasting with members of the "general public".
Usually the interviewees are shwon in public places and supposed to ive spontanteous opinions ina chance to encounter unrehearsed persons, not selected in any way. As such broadcasts journalists almost always refer to them as the abbriviated vox pop.
In U.S broadcast journalism it is often referred to as a "man on the street interview" or M.O.T.S. Results of such an interview are unpredictable. Vox Pop material is editied downvery tightly. A Vox Pop is not a form or survey, each person is asked the same question and the aim is to get a variety of answers and opinions on any given subject.
Journalists are usually instructed to approach a wide range of people to get varied answers from differnt points of view. The interviewees should be of various ages, gendres, classes and communities so tht the diverse views and reactions of the general public will be known.
Vox Pop questions will be asked in differnt parts of streets or public places in any specific topic or situation not concerned by the general public.
The question can be asked only in a specific group to know the perception and reaction is of that group to the specific topic or issue. A question can be asked to a group of students about the quality of education. http://en.wikipedia.org/wiki/Vox_populi
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