How University Academic Study is different from usuall every day discussion about media

How University academic study is different from everyday discussion about media is that with every day discussion about media people are not educated into the effects that the media can have as they are not open to different texts and contexts of the media as opposed to students studying at university who are introduced to this than people just sitting in a pub and discussing the subject as there is a limit as to what you can discuss, for example the variety of texts that people watch, for example films or soap operas on television.

People studying at university in a lecture theatre can explore the different types of media communication and how these texts are produced, published and are recieved by an audience. Also they can explore the different ways in which the media is produced and displayed, for example Barack Obama using websites like utube to promote and communicate to a wide audience of supporters than just limiting himself to television broadcasting.

Also everyday discussion about media, people are not familiar with the diffrent theories and theorists, for example, Marshall Mcluhan as students can learn about these theories and can learn about their views and thoughts about the media to see how much the media has changed and therefore come to their own conclusion about the media.

Also studing at University enables students to lean about the different media technology, for example what they are and how diffrerent media technologies hve different outcomes. Studying at University offers new ideas and introduces people to new technologies that they didn't know before, for example Web 2.0, that includes Facebook, Utube, Blogger, Twitter and Wikipedia.

Also it enables people to learn about the pst and how the media and media communications have changed since the 1960s to present day and it therefore enables people to compare how and why these changes have occured and to take into account what are the changes that are occuring in the world of media communication today and how it is changing aroung us.

A privilege of studying at University is the use of books and resources that are available to students as opposed to people discussing media as an everyday subject. Although, people who are not studying at University are open to books and can study the media they do not have the privilege of having direct resources to theorist like Marshall Mcluhan.http://www.marshallmcluhan.com/main.html